Brand kit
One drop of color. Then get back to work.
A short, opinionated brand. Paper background, ink type, one violet-to-pink gradient — chosen so the product feels like the tool a crew foreman actually wants to open on the jobsite.
§02
Palette
Eight tones. One gradient. No exceptions.
#FDFCFB
Background
#0B0A12
Primary text
#2C2845
Secondary
#4B4860
Tertiary
#5644E0
Primary brand
#A855F7
Gradient start
#D946EF
Gradient middle
#EC4899
Gradient end
Brand ramp · 50 → 950
50
#F5F3FF
100
#EDE9FE
200
#DDD6FE
300
#C4B5FD
400
#A78BFA
500
#8B5CF6
600
#5644E0
700
#4830C4
800
#3A2BBD
900
#2C2392
950
#1E1660
§03
Typography
Two faces. Used sparingly.
Display sans
Geist · weights 500, 600, 700
Aa Bb Cc
The modern way to run a painting company.
Serif italic accent
Instrument Serif · italic only · 400
Aa Bb Cc
one drop of color
Spacing
display headlines
body / sub-headlines
eyebrow & label caps
monospaced figures
§04
Voice & tone
How Runhue sounds in writing.
Direct
Painters don't have time. We say what something is, then get out of the way.
Confident
We have opinions about how to run a painting company. The product reflects them — and the voice does too.
Field-ready
It's still software for humans on a jobsite. "Take a photo" not "Upload media asset."
Specific
Talk about scope, deposits, walk-throughs, the crew, the homeowner — not generic "projects" and "users."
Do
- ✓Lead with one gradient moment per surface — usually the hero or the CTA.
- ✓Let Huey carry warmth. The mark is friendly so the type can stay sharp.
- ✓Keep paragraphs short. Painters read on phones in trucks.
Don’t
- ✕No second gradient. The violet→fuchsia→pink ramp is the brand — repeating it dilutes it.
- ✕No paint-roller clipart. Use Lucide outlines or Huey if you need a glyph.
- ✕No corporate jargon. "Synergize your pipeline" is not a thing we say.
§05
AI companion
Meet Huey — the painter ai companion.
Huey
Painter AI companion
Mascot · v1
Huey is the in-app companion that runs alongside every painter. Draft an estimate from a walk-through, write a follow-up to the homeowner, or build a marketing site — Huey speaks the trade, not generic SaaS jargon.
Knows the trade
Scope, deposits, walk-throughs, the crew, the homeowner. Huey talks like a foreman, not a project-management tool.
Drafts in voice
Estimates, follow-ups, marketing copy. Huey writes direct, crew-friendly prose — never marketing-deck speak.
One drop of color
Huey is the brand mark. Every reply carries the same warm, gradient-tipped personality.
§06
Favicons
Gradient tile with the Huey drop in white — visible at 16px.
icon.svg
32×32 vector
apple-icon.png
180×180 raster
Lives at apps/runhue-marketing/src/app/{icon.svg,apple-icon.png}.
§07
In use
The brand assembled.
Edition 01 · Sample
Quietly opinionated. Confidently understated.
Every screen, email, and invoice carries the same calm posture. White space is the headline. The gradient is the punctuation.